GS1 Digital Link Let's enter on the connection of the future
The barcode enters the digital age
SUNRISE 2027
After being the icon of global commerce for more than 50 years, the linear (1D) barcode is giving way to the GS1 Digital Link, a standard based on a 2D code (often a QR Code).
Standardized by the GS1 organization, which has 2 million members in 116 countries, the Digital Link transforms the product identifier (such as the GTIN) into a web address.
It is no longer simply data for the checkout, but a multifunctional portal that enables traceability, access to consumer information, and the fight against counterfeiting.
From 2027, its adoption will become mandatory in several sectors (notably for product traceability and future European regulations such as the Digital Product Passport).
What is the GS1 Digital Link?
The GS1 Digital Link is the global standard that brings your product identifiers (such as EAN/GTIN-13) from physical retail to the digital age.
It’s a web address (URL) encoded in a single 2D code (often a QR code) allows all stakeholders: from professionals to consumers to scan the 2D code to instantly access the information they need.
Here are the main differences:
| Old Code (1D Barcode) | Code New (GS1 Digital Link) |
|---|---|
| A single function: Checkout Identification (GTIN) | Multifonction: Sales, Traceability, Customer Information, Marketing, Anti-Fraud |
| Static data | Static Data and Dynamic Data (updated in real time) |
An imminent change: Why act now?
Regulation
Regulation is driving change, and the Digital Link offers companies the opportunity to turn this requirement into a sustainable competitive advantage.
Authorities, especially in Europe, are now imposing stricter standards. Initiatives such as Digital Product Passports herald a new era where every product must tell its story in a reliable and verifiable way. The Digital Link then becomes much more than a technical tool: it is the key to ensuring regulatory compliance, while transforming this constraint into an opportunity.
Consumers
They are demanding more and more transparency (origin, environmental impact, composition). The GS1 Digital Link is the direct tool to meet this demand.
But also, for:
- Improve the customer experience by providing access to personalized, interactive, and always up-to-date information.
- Offer the possibility of launching targeted marketing campaigns, turning each scan into a direct point of contact between the brand and the consumer.
- Strengthen the relationship of trust by combining transparency and commitment, while creating new opportunities for loyalty.
Logistics
- Conduct smart inventory management with automatic replenishment.
- Optimize flows and reduce human error.
- Increase the speed of order preparation and delivery.
By integrating the GS1 Digital Link, logistics is no longer just efficient, it becomes proactive, automated and perfectly aligned with the needs of the market.
The complete Adaje System solution
Your need
“I don’t know where to start or what data to integrate.”
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Our Adaje System Solution
Complete study of your current and future needs for a future-proof GS1 Digital Link solution.
Votre Besoin :
“Where and how do I store the data associated with my codes?”
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Our Adaje System Solution:
Management of the database associated with GS1 Digital Link identifiers, ensuring proper redirection.
Your need:
“How to produce valid QR Codes on a large scale?”
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Our Adaje System Solution
Creation and printing of GS1 QR Codes. Choice, supply, and installation of the optimized solution at your production line.
Your need:
“Will my code be readable by all the scanners in the world?”
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Our Adaje System Solution
Proofreading and validation of the GS1 Digital Link printed on the products to ensure the good reading quality of the required 2D code.
Your need
“How do my customers/partners access the right information?
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Our Adaje System Solution:
Provision of reading tools and the “Resolver” which interprets the code and redirects the user to the right web page.